GStar Raw
Nudie Jeans
Six years ago Maria Erixon Levin moved home from her top job as Director of Design at Lee in Brussels to start her own. That was the beginning of the fairy tale Nudie, that has grown into a million dollar industry. It is not until recently that they open their own store (in Stockholm). "Buyers and retailers choose what they want to sell. By having our own store we will be able to show the whole collection and establish a relationship with the customer at our own pace. The interior of our store will more look like you are at the pub than in a store. We think that environment is more jeans friendly, says Maria."
The above is an interview done with the founder and designer of Nudie Jeans Co., Maria Erixon Levin, extracted from MyNudies.com forum, specially set up for owners of their Nudies to post their questions, pictures, and..... to post photographs of themselves in their Nudies!
Besides that, the Nudie jeans webpage has 2 videos that are worth to check out. One, the Nudie Jeans Washguide, teaches owners how to wash their Nudies, in a very cute clay-made video (Tip 1: Wear your Nudies for at least 4 months before washing to get the best fit that you desire.) Two, The Fine Art of Denim, shows how eachand every Nudie jeans is made in the factory, step-by-step. (Interesting fact: They are all made in Italy!)
Nudie Jeans can be found at Style-Nordic, 39 Ann Siang Rd, Singapore.
GStar Raw can be found at Paragon, Isetan Orchard, and Tangs, Singapore.
