Multi-label boutiques began springing up a few years ago. It was one, two boutiques at first, operating in refurnished, restored shophouses in Haji Lane, Club Street, Ann Siang Rd. Then, all of a sudden, more and more boutiques 'pop' out in our little island.
Venue Asia, started out in the heritage of Chinatown, at Club Street. Opening its doors in April 2005, Venue Asia made a pioneering step in bringing in high-end fashion into Singapore. This created a media stir, and a trend for other retailers and entrepreneurs-wannabe to follow suit.
Shortly after the success of the first boutique, the second boutique opened at Palais Rennaisance, called Venue Berlin.
The creative juices did not end there. The birth of VBox - a container specially made to make it into a movable store for Venue's products. This innovative idea and design, spurn off many other companies to follow suit, as this is a very cost saving way of advertising, and it has proven to be very effective.
Venue Lab, a compact boutique in Heeren, opened in the heart of Orchard Rd, Singapore. The store is designed to look like a laboratory filled with sneakers, and designer wear. Cool.
Venue has also ventured out of Singapore, into Bangkok (Thailand) and Jakarta (Indonesia).
To be continued...
Photos courtesy of Venue.com.sg
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